Perspectives That Inspire: NEW AND JOY’s Design Services
NEW AND JOY knows that children and babies will never simply tolerate a product. That’s why we continually refine our visionary design methods – to ensure that all consumers (both adults and children) will have the best possible experience when using one of our products. After all, we want what we have to offer to be considered as unique as the young, developing minds who will be using or playing with them.
NEW AND JOY’s top-level designers work alongside teams of engineers and baby care experts to create products that are as safe and durable as they are functional. We don’t recreate as much as we re-think – using new shapes and materials that are transforming the baby care industry in the same way we did the camera industry years ago.
Next in the process come high quotients of fun – during which time we add some whimsy, color and merriment to the mix. This ensures our products look as good when being used as they do when not in action.
NEW AND JOY’s products’ unique combination of style, technological breakthroughs and child development research always yields the highest quality results. We’re not just keeping baby in mind, but also his or her parents. Earning consumer trust is paramount. And this is just one of the many reasons NEW AND JOY is fast becoming Japan’s leading creator of must-have baby toys and accessories.