What matters most when it comes to inventive and inspirational products for the most important people in parents’ lives – babies? Along with quality craftsmanship that embodies unique design and durable function, products must be safe and appropriate for parents who will be using them and babies who will be enjoying them. These are the kinds of innovations that NEW AND JOY delivers thanks to its dedication to developing products that make everyday a little better (and brighter).

Since 1974, we have been at the forefront of creating safe, environmentally friendly products that have been embraced by industry’s most brilliant minds. Although you might not realize it, you can look in virtually any direction to see our creations in use. We’ve worked with all of the major camera makers to create the best camera lens grips, push buttons, micro-lenses, CCD sockets, medical devices and more. In fact, we’ve received multiple vendor awards from partners that include brands like Canon, Sony, Panasonic, Olympus Medical and others.
 
Never one to rest on past accomplishments, NEW AND JOY continues to make products that enhance lives on a daily basis. In 2012, we debuted an unparalleled line of baby products created in unison with world-class retailers Toys R Us and Disney. Together, we focused on producing products that would stimulate babies’ minds while being used. This approach – along with our unique designs, bright colors and superior quality – was instantly applauded by the infant toy and care industry. Because of our commitment to excellence, NEW AND JOY has become the company to partner with for these products.

 

We never forget that babies and children are our most precious commodities. Because of this, we pay strict attention to not only how our products are developed, but also to how they are made. All of NEW AND JOY’s products undergo countless tests and adhere to the industry’s most demanding quality and safety standards. We have also developed many of our own safety measures in order to ensure that every product we make has baby’s best interest in mind.

 

Only products that pass this rigorous series of tests are permitted to go into production and to be introduced into the marketplace. At the same time, we continue to conduct new and ongoing research so that if there is ever a way we can add to the safety and durability of our products, we do so. This is all part of our commitment to stay on the forefront of the industry – while assuring safety, enjoyment, learning and happiness for all valued end users (no matter what their age).